Why invest in a custom illustration – or even in a series to promote your property?
It’s really pretty simple – a banner ad is seen and then closed. A direct mail is at best glanced-at and then recycled. An email campaign is often lost in the junk mail folder, or instantly deleted.
However, if your guest has a nice experience, purchases a print, and then hangs it in their home – you have an endless reminder of your value. This benefit has maybe even greater power with your customer’s friends and family. A beautiful print means dinner conversation, stories of the experience and the most valuable form of advertising – word of mouth promotion.