It seems like a simple thing, but your property map is more important that you may realize. It’s the one piece of collateral that your guests are likely to keep with them for their entire stay. It’s vital for it to be an extension of your already established brand collateral. Let us take your property …
Why invest in a custom illustration – or even in a series to promote your property? It’s really pretty simple – a banner ad is seen and then closed. A direct mail is at best glanced-at and then recycled. An email campaign is often lost in the junk mail folder, or instantly deleted. However, if …
There’s a strong temptation to use a poster illustration to tell too much of your story. This really just waters down your message visually, and actually makes the composition less effective. For example, let’s say that you have beautiful cabins, great activities like horseback-riding, mountain biking, hiking, etc. – plus: a classic main lodge, amenities …
The shipment has arrived… It can be tempting to let the posters sell themselves at this point – place a few in a stack in the lobby or gift shop with a price… However, creating and shipping the poster illustration is only part of the process. Now we need to tell your guests that they’re …
